The venture also falls in line with other ISPs that have formed partnerships to provide Internet access bundled with a popular portal. With the launch of the Internet access service, Juno has the opportunity to convert a large percentage of its users over to its subscription-based Internet access model, opening up a new revenue stream for the company that is not based solely on advertising. The two companies will share revenue generated from ad banners on the site. Users instead will be required to use the Juno email client.
But the cobranded page will not have Lycos-branded email. The service will include standard search functions and content channels.
-web-2021.jpg "web juno")
The new Juno-Lycos service will have a cobranded home page featuring a streamlined version of Lycos' portal site. The concept of trading services such as email for advertising was relatively new on the Net when Juno launched its service in April 1996.
WEB JUNO SOFTWARE
But Juno offers a separate and free email client that allows users to log on with just a modem, a computer, and Juno's software in exchange for users accepting advertisements within their email. Many sites-including all the major portal players-offer free Web-based email in exchange for users agreeing to receive advertisements within that email.
Juno will begin by marketing its service solely to its existing 5.5 millionįree email customers using internal ad banners and promotions. Service will cost $19.95 per month for unlimited Web access. The new service, called "Juno Web," will bundle together Internet access, a cobranded portal offering powered by Lycos, and Juno's free email service. Free email giant Juno is stepping into the Internet access fray in an attempt to convert its strictly email subscriber base into Web surfers.
0 kommentar(er)
